Natural Custom Foundation

Natural Custom Foundation is built around one idea: the best skin of your life. Balanced, hydrated, even. Not a filter, not a finish trick. Just skin given everything it needs to look like its absolute best.

 

We started with a small, carefully curated matrix of ingredients, each one active enough to genuinely do something. Alfalfa Seed Active helps support the skin's natural functions and barrier. Ceramide-NP, already naturally found in the skin, helps support your barrier leaving skin smoother, calmer and better protected. Hyaluronic Acid is known to draw in moisture and hold onto it, so skin looks and feels genuinely plumper. 

 

The result? Skin that looks its best with the foundation, and skin that looks and feels better because of it.
Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, it's been refined through hundreds of iterations.

 

A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds.

 

Next, customise your coverage:

 

• Sheer: Light, breathable coverage that evens out tone while letting your skin show through
• Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish
• Full: High coverage, with a finish that still looks unmistakably like skin

 

You know the problem: the shade looks perfect when you try it, and minutes later it's oxidised. We minimise that from happening by using advanced amino acid technology to coat the pigments, so the shade you apply in the morning is the shade you're still wearing that evening.

This is what foundation should have been all along: a finish that looks like your skin at its absolute best and a shade that's literally made for you.

 

Fragrance-free. Vegan. 30ml.

Every ingredient is carefully curated and included at an active level, meaning the concentration is high enough to deliver a real result on your skin.

Ceramide-NP: a key building block of the skin's barrier, helping support the appearance of balanced, comfortable-looking skin
Inclusium (Alfalfa Seed Active): helps support the skin barrier and the appearance of smoother, more even-looking skin over time
Hyaluronic Acid: helps draw moisture into the skin, supporting a comfortable, hydrated-looking finish
Panthenol: helps keep skin feeling soft and supple, without adding heaviness
Glycerin: helps keep the complexion looking and feeling balanced
Natural Origin Treated Pigments: keeps colour true and even throughout the day, so coverage never looks patchy or breaks down unevenly
Film Formers: helps the formula settle into skin and stay put, supporting wear that holds through long days

See the full ingredients here:

Natural Custom Foundation, Sheer Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, PEG-10 Dimethicone, Phenyl Trimethicone, Octyldodecanol, Glycerin, Isohexadecane, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Kaolin, Magnesium Sulfate, Stearoyl Glutamic Acid, Phenoxyethanol, Ceramide NP, Polyhydroxystearic Acid, Dimethicone Crosspolymer, Silica Dimethyl Silylate, Pentylene Glycol, Sodium Chloride, Disteardimonium Hectorite, Stearyl Methicone, Propylene Carbonate, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Dibutyl Lauroyl Glutamide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Ethylhexanoyl Glutamide, Pantolactone, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Natural Custom Foundation, Medium Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Octyldodecanol, PEG-10 Dimethicone, Phenyl Trimethicone, Glycerin, Isohexadecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Stearoyl Glutamic Acid, Kaolin, Magnesium Sulfate, Phenoxyethanol, Polyhydroxystearic Acid, Ceramide NP, Silica Dimethyl Silylate, Dimethicone Crosspolymer, Disteardimonium Hectorite, Pentylene Glycol, Sodium Chloride, Propylene Carbonate, Hyaluronic Acid, Stearyl Methicone, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, Pantolactone, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Natural Custom Foundation, Full Coverage Ingredients
Aqua (Water), Dimethicone, Octyldodecanol, Isododecane, Trimethylsiloxysilicate, PEG-10 Dimethicone, Glycerin, Phenyl Trimethicone, Isohexadecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Stearoyl Glutamic Acid, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Polyhydroxystearic Acid, Kaolin, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, Ceramide NP, Silica Dimethyl Silylate, Dimethicone Crosspolymer, Propylene Carbonate, Pentylene Glycol, Sodium Chloride, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Pantolactone, Dibutyl Ethylhexanoyl Glutamide, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Your routine, your rules. No single "right way" on how to apply Custom Foundation, just the way that works for you.

With a brush
Buff in small, circular motions using a dense brush such as our Foundation Brush.

With a sponge
Bounce a damp sponge across the skin rather than dragging it.

With fingertips
Warm a small amount between your fingers, then press (don't rub) into the skin