Natural Foundation Starter Kit

The Natural Foundation Starter Kit brings together our Natural Custom Foundation and our Foundation Brush, giving you everything you need to create and wear your personalised foundation. And with an exclusive 15% saving when you buy together, there's no better place to start.

Our Natural Custom Foundation is built to give you the best skin of your life. A carefully curated blend of ingredients, including Ceramide-NP to help support your skin barrier and Hyaluronic Acid to draw moisture in and keep it there, that work with your skin rather than over it. The result is a finish so close to skin that what people notice isn't the makeup, it's how good your skin looks.

What sets it apart from any other foundation is how your shade is made. Our Beauty AI scans your skin in 60 seconds, reading your exact tone, undertone, vibrancy and depth, then creates a shade that has never existed before and won't exist for anyone else. Literally made for you.

Next, customise your coverage:

• Sheer - Light, breathable coverage that evens out tone while letting your skin show through
• Medium - Buildable, everyday coverage for a perfected but effortlessly natural finish
• Full - High coverage, with a finish that still looks unmistakably like skin

Each level is calibrated through precise pigment adjustments. The formula never changes. Only your coverage does.

The set comes complete with our Foundation Brush, designed specifically to work with Custom Foundation for a seamless, skin-like application every time. Professional quality with ultra-soft synthetic bristles that buff and blend flawlessly, giving you the most even, natural finish possible. And because your foundation is made for you, your brush should feel that way too. Your brush comes with complimentary engraving.

Fragrance-free. Vegan. 30ml.

Every ingredient in Natural Custom Foundation is carefully curated and included at an active level, meaning the concentration is high enough to deliver a real result on your skin.

Ceramide-NP: a key building block of the skin's barrier, helping support the appearance of balanced, comfortable-looking skin
Inclusium (Alfalfa Seed Active): helps support the skin barrier and the appearance of smoother, more even-looking skin over time
Hyaluronic Acid: helps draw moisture into the skin, supporting a comfortable, hydrated-looking finish
Panthenol: helps keep skin feeling soft and supple, without adding heaviness
Glycerin: helps keep the complexion looking and feeling balanced
Natural Origin Treated Pigments: keeps colour true and even throughout the day, so coverage never looks patchy or breaks down unevenly
Film Formers: helps the formula settle into skin and stay put, supporting wear that holds through long days

See the full ingredients here:

Natural Custom Foundation, Sheer Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, PEG-10 Dimethicone, Phenyl Trimethicone, Octyldodecanol, Glycerin, Isohexadecane, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Kaolin, Magnesium Sulfate, Stearoyl Glutamic Acid, Phenoxyethanol, Ceramide NP, Polyhydroxystearic Acid, Dimethicone Crosspolymer, Silica Dimethyl Silylate, Pentylene Glycol, Sodium Chloride, Disteardimonium Hectorite, Stearyl Methicone, Propylene Carbonate, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Dibutyl Lauroyl Glutamide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Ethylhexanoyl Glutamide, Pantolactone, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Natural Custom Foundation, Medium Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Octyldodecanol, PEG-10 Dimethicone, Phenyl Trimethicone, Glycerin, Isohexadecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Stearoyl Glutamic Acid, Kaolin, Magnesium Sulfate, Phenoxyethanol, Polyhydroxystearic Acid, Ceramide NP, Silica Dimethyl Silylate, Dimethicone Crosspolymer, Disteardimonium Hectorite, Pentylene Glycol, Sodium Chloride, Propylene Carbonate, Hyaluronic Acid, Stearyl Methicone, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, Pantolactone, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Natural Custom Foundation, Full Coverage Ingredients
Aqua (Water), Dimethicone, Octyldodecanol, Isododecane, Trimethylsiloxysilicate, PEG-10 Dimethicone, Glycerin, Phenyl Trimethicone, Isohexadecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Stearoyl Glutamic Acid, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Polyhydroxystearic Acid, Kaolin, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, Ceramide NP, Silica Dimethyl Silylate, Dimethicone Crosspolymer, Propylene Carbonate, Pentylene Glycol, Sodium Chloride, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Pantolactone, Dibutyl Ethylhexanoyl Glutamide, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

If your custom product doesn't perfectly match your skin tone, we'll remake it for free with our Shade Match Guarantee. You have 14 days from delivery to let us know - even if you've opened and used it.

Your Foundation Brush is designed to work beautifully with Custom Foundation. Buff in small, circular motions starting from the centre of the face and working outward for a seamless, even finish.