Matte Custom Foundation

We set out to modernise matte foundation. Choosing matte usually means one thing: shine controlled, pores blurred, oil managed. The trade-off was heavy formulas that solved for shine and forgot the face underneath, flattening everything in the process. Matte Custom Foundation doesn't ask you to compromise. It's a soft-focus finish that still looks like skin, shine minimised and pores blurred, powered by a bespoke matrix of ingredients that work with your skin, not against it.

 

Tripeptide-85 helps skin appear less oily the longer you wear it, and pores appear reduced over time too. Kaolin handles the immediate job alongside it, helping to absorb oil the second you apply it whilst Hyaluronic Acid keeps things hydrated throughout, so oil control never tips into tightness or discomfort.

 

Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, it's been refined through hundreds of iterations.

A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds.

Next, customise your coverage:

 

• Sheer: Light, breathable coverage that evens out tone while letting your skin show through
• Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish
• Full: High coverage, with a finish that still looks unmistakably like skin

You know the problem: the shade looks perfect when you try it, and minutes later it's oxidised. We minimise that from happening by using advanced amino acid technology to coat the pigments, so the shade you apply in the morning is the shade you're still wearing that evening.

 

This is what matte foundation should have been all along: a finish that looks like your skin whilst shine is controlled all day and a shade that's literally made for you.

Fragrance-free. Vegan. 30ml.

Every ingredient is carefully curated and included at an active level, meaning the concentration is high enough to deliver a real result on your skin.

Kaolin: a naturally derived mineral that absorbs excess oil and mattifies without stripping the skin
Tripeptide Technology: helps rebalancing oil production over time and visibly reducing shine and the appearance of pores with continued use
Silica Powders: bend light to blur the appearance of uneven texture, creating a naturally soft-focus finish
Hyaluronic Acid: draws moisture into the skin for lasting, comfortable hydration without the shine
Glycerin: Keeps your complexion feeling balanced and comfortable
Inclusium (Alfalfa Seed Active): helps improve the skin barrier, improves smoothness and refines overall skin appearance with every wear
Advanced Film Formers:help the formula sit seamlessly on skin, supporting wear that holds through long days and oil-prone areas without touch-ups
Surface-Treated Pigments:coated for enhanced adhesion, keeping colour true, evenly distributed and resistant to fading throughout wear

See the full ingredients here:

Matte Custom Foundation, Sheer Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isohexadecane, Isododecane, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Kaolin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, PEG-10 Dimethicone, Silica, Polymethyl Methacrylate, Stearyl Methicone, Propanediol, Phenoxyethanol, Polysorbate 80, Stearoyl Glutamic Acid, Dimethicone Crosspolymer, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Pentylene Glycol, Dicaprylyl Carbonate, Ethylhexylglycerin, Hyaluronic Acid, Xanthan Gum, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tripeptide-85, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Matte Custom Foundation, Medium Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Isohexadecane, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Kaolin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, PEG-10 Dimethicone, Polymethyl Methacrylate, Silica, Stearyl Methicone, Propanediol, Phenoxyethanol, Stearoyl Glutamic Acid, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Polysorbate 80, Dicaprylyl Carbonate, Pentylene Glycol, Dimethicone Crosspolymer, Ethylhexylglycerin, Hyaluronic Acid, Xanthan Gum, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tripeptide-85, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Matte Custom Foundation, Full Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Isohexadecane, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Kaolin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, PEG-10 Dimethicone, Polymethyl Methacrylate, Stearoyl Glutamic Acid, Silica, Stearyl Methicone, Propanediol, Phenoxyethanol, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Dicaprylyl Carbonate, Pentylene Glycol, Ethylhexylglycerin, Hyaluronic Acid, Xanthan Gum, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tripeptide-85, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Your routine, your rules. No single "right way" on how to apply Custom Foundation, just the way that works for you.

With a brush
Buff in small, circular motions using a dense brush such as our Foundation Brush.

With a sponge
Bounce a damp sponge across the skin rather than dragging it.

With fingertips
Warm a small amount between your fingers, then press (don't rub) into the skin