Natural Custom Foundation

The best skin of your life. Balanced, hydrated, even. Not a filter, not a finish trick. Just skin given everything it needs to look like its absolute best.

 

Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, it's been refined through hundreds of iterations. Natural is built to work with your skin rather than over it. A ceramide complex, the same building block your skin barrier relies on, works alongside hydrating actives to support skin from underneath the formula, not just on top of it. The result is a finish so close to skin that what people notice isn't the makeup, it's how good your skin looks.

 

A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds.

 

Next, customise your coverage:

 

• Sheer: Light, breathable coverage that evens out tone while letting your skin show through
• Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish
• Full: High coverage, with a finish that still looks unmistakably like skin

 

Each level is calibrated through precise pigment adjustments. The formula never changes. Only your coverage does.

 

Every ingredient in this formula earns its place, not just for the finish, but for what it does underneath. Ceramides help support the skin barrier from within. Hydrating Hyaluronic Acid draws moisture into the skin and helps keep it there. Skin-supporting actives help to refine and smooth skin appearance over time, not just in the moment you apply it.

 

Every element of this formula is built to balance the others, hydration, barrier support and hold, so skin doesn't just look better, it's treated better. The result is a foundation that does exactly what it promises: skin that looks like its best version, all day, every day.

 

Fragrance-free. Vegan. 30ml.

Every ingredient is carefully curated and included at an active level, meaning the concentration is high enough to deliver a real result on your skin.

Ceramide-NP: a key building block of the skin's barrier, helping support the appearance of balanced, comfortable-looking skin
Inclusium (Alfalfa Seed Active): helps support the skin barrier and the appearance of smoother, more even-looking skin over time
Hyaluronic Acid: helps draw moisture into the skin, supporting a comfortable, hydrated-looking finish
Panthenol: helps keep skin feeling soft and supple, without adding heaviness
Glycerin: helps keep the complexion looking and feeling balanced
Natural Origin Treated Pigments: keeps colour true and even throughout the day, so coverage never looks patchy or breaks down unevenly
Film Formers: helps the formula settle into skin and stay put, supporting wear that holds through long days

See the full ingredients here:

Natural Custom Foundation, Sheer Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, PEG-10 Dimethicone, Phenyl Trimethicone, Octyldodecanol, Glycerin, Isohexadecane, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Kaolin, Magnesium Sulfate, Stearoyl Glutamic Acid, Phenoxyethanol, Ceramide NP, Polyhydroxystearic Acid, Dimethicone Crosspolymer, Silica Dimethyl Silylate, Pentylene Glycol, Sodium Chloride, Disteardimonium Hectorite, Stearyl Methicone, Propylene Carbonate, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Dibutyl Lauroyl Glutamide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Ethylhexanoyl Glutamide, Pantolactone, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Natural Custom Foundation, Medium Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Octyldodecanol, PEG-10 Dimethicone, Phenyl Trimethicone, Glycerin, Isohexadecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Stearoyl Glutamic Acid, Kaolin, Magnesium Sulfate, Phenoxyethanol, Polyhydroxystearic Acid, Ceramide NP, Silica Dimethyl Silylate, Dimethicone Crosspolymer, Disteardimonium Hectorite, Pentylene Glycol, Sodium Chloride, Propylene Carbonate, Hyaluronic Acid, Stearyl Methicone, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, Pantolactone, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Natural Custom Foundation, Full Coverage Ingredients
Aqua (Water), Dimethicone, Octyldodecanol, Isododecane, Trimethylsiloxysilicate, PEG-10 Dimethicone, Glycerin, Phenyl Trimethicone, Isohexadecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Stearoyl Glutamic Acid, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Panthenol, Polyhydroxystearic Acid, Kaolin, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, Ceramide NP, Silica Dimethyl Silylate, Dimethicone Crosspolymer, Propylene Carbonate, Pentylene Glycol, Sodium Chloride, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Pantolactone, Dibutyl Ethylhexanoyl Glutamide, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

If your custom product doesn't perfectly match your skin tone, we'll remake it for free with our Shade Match Guarantee. You have 14 days from delivery to let us know - even if you've opened and used it.

Your routine, your rules. No single "right way" on how to apply Custom Foundation, just the way that works for you.

With a brush
Buff in small, circular motions using a dense brush such as our Foundation Brush.

With a sponge
Bounce a damp sponge across the skin rather than dragging it.

With fingertips
Warm a small amount between your fingers, then press (don't rub) into the skin