The Beauty Concierge

Set of Dcypher cosmetic bottles

THE BEAUTY
CONCIERGE

THE BEAUTY CONCIERGE

This January, discover a new kind of beauty destination in London. For six weeks only, The Beauty Concierge brings you personalised foundation matching in 60 seconds, curated indie British and Irish brands, and expert guidance to build your perfect routine.

Find your exact shade with DCYPHER Beauty technology. Explore carefully selected brands like RUM, No.98, Klira Skincare, Hildun Beauty and more. Join us for exclusive events, founder masterclasses, and a beauty experience designed entirely around you.


WHERE

  • Location: 29 Henrietta Street, London, WC2E 8NA
  • Thursday 29th January - Friday 6th March
  • Monday-Saturday 11-7pm, Sunday 11-5pm

EVENTS

In Conversation: Sali Hughes & Lorna Luxe

In Conversation: Sali Hughes & Lorna Luxe

Join Sali Hughes, beauty journalist and founder of RUM, and Lorna Luxe, content creator and founder of No.98, for an intimate Q&A as they share the highs, lows and hard-won lessons of building beauty brands, navigating the industry, and balancing creativity with entrepreneurship.

  • Thursday 29th January, 7.30pm-9pm
  • The Beauty Concierge, Covent Garden, London
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MEET THE BRANDS

KLIRA

KLIRA

Founded by consultant dermatologist Dr. Emma Craythorne, Klira delivers bespoke, evidence-based skincare. The Klira Special is a prescription night treatment tailored using Dr. Craythorne's SkinSize™ tool, while The Dayscript provides complete daytime protection. Pick up your Dayscript at The Beauty Concierge, find out more about discovering your bespoke Klira Special formula and join them for live SkinSize™ consultations.

RAVEN JAMES

RAVEN JAMES

Raven James is a contemporary jewellery brand combining modern wearability with a distinctive, antique-inspired aesthetic. Founded by Fleur De Force, the brand creates versatile, high-quality pieces designed to be layered, styled and worn in multiple ways - offering a timeless yet personal approach to jewellery

REESON

REESON

Founded by beauty expert Really Ree, REESON is a skincare-infused makeup brand created to enhance natural beauty at every stage of life. After a decade building one of the UK's most trusted beauty platforms, Ree identified a gap: makeup that works with the skin rather than masking it. REESON offers intelligent formulas that feel modern, flattering and deeply skin-respectful - celebrating who you are now with thoughtful textures and skin-loving ingredients.

NO.98

NO.98

Founded by Lorna Andrews & co-created by her team, the innovative hair care brand is inspired by The Ghost House with an architectural approach to beauty. Each formula is built with intention and inspired by the demands of Lorna’s fast paced life, where every detail is considered, and products that pack a punch while being effortlessly stylish.

HILDUN BEAUTY

HILDUN BEAUTY

Hildun Beauty was born when beauty writer Suzy Griffin Dunne identified a gap in the market for top-shelf, high-performance luxury makeup at a palatable price point. She embarked on a mission to collaborate with the world’s leading R&D teams to develop a new era of high-performing beauty products. Each product reflects the brand’s core philosophy: exceptional formulation, refined edit,and performance-led luxury.

WHAT’S THAT PATCH

WHAT’S THAT PATCH

Founded on the belief that wellness should be simple, steady, and intuitive, What's That Patch offers a range of transdermal patches designed to support everything from stress and cravings to focus, energy, and recovery - including its bestselling NAD+ Longevity Patch. By delivering nutrients through the skin - no pills, no powders - the brand makes it easier to build habits that actually stick.

RUM

RUM

RUM is founded by makeup artist Sam Chapman, beauty editor Sali Hughes and brand strategist Jo Jones - three friends, beauty experts and makeup nerds with far too much product and strong opinions on what makes something truly brilliant. The pop-up brand began with a mission to create the perfect mascara - Wrap Party, a chic, non-smudging tubing formula with visible high impact.

DCYPHER Beauty

DCYPHER Beauty

DCYPHER Beauty is rewriting the rules of inclusivity and innovation in beauty. In just 60 seconds, their Beauty AI analyses your tone and undertone directly from your phone. You choose the coverage and finish that suit your style. Then, instead of pulling a pre-made shade off a shelf, they blend your exact formula on demand. With over 70,000 unique combinations, discover makeup literally made for you.

FAQ's

Can I redeem DCYPHER Reward points on the day?

Yes, if you make an online purchase on the day at the check-out desk you will be able to log in to your DCYPHER Rewards account and redeem any available points.

Can I purchase a full size on the day?

You will be able to purchase a full size foundation online on the day at the Complexion Concierge check out desk. Those who receive their complimentary 5-day foundation sample will also get an exclusive discount to use. Please note, as this is an online order placed through DCYPHER.com you will not be able to take the full size home with you.

Is The Complexion Concierge accessible?

Unfortunately The Complexion Concierge has steps going in and out of the airstream and due to the internal build there isn’t enough space to make it fully accessible. However, the team on the day can help you get shade matched outside of the airstream so you can still get your complimentary 5-day sample.

Do I need tickets?

No you don’t need tickets to come, it’s free for everyone. However, we do expect queues so please note we will serve on a first-come first-served basis.

What locations can I get a complimentary matcha?

We will have complimentary matcha for all customers who make a full size purchase online at the DCYPHER check-out desk at Manchester and London. Unfortunately we will not be offering complimentary matcha at Liverpool, Newcastle or Birmingham.

Is the foundation suitable for sensitive skin?

Yes, all of our foundations are suitable for sensitive skin and non-comedogenic.

If it’s raining, will it still go ahead?

We will be prepared for all British weather! We’ll have umbrellas on the day but we suggest you pack your own just in case.

Do I need to come bare-faced?

There’s no need to arrive bare-faced – we’ll have makeup remover on hand so we can clear a small area for an accurate skin-tone scan. Afterwards, our matchmakers will seamlessly reapply your personalised foundation match to where it’s been removed. Please note, we won’t be doing full makeovers.