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REESON Blush
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THE BEAUTY CONCIERGE
Powered by DCYPHER Beauty
Welcome to The Beauty Concierge, powered by DCYPHER Beauty, where we bring you the best independent British and Irish beauty - handpicked by our founder, Ruth de Leo.
Ruth built DCYPHER on a belief that beauty should be personal, innovative and made with intention. The Beauty Concierge extends that vision, championing the founder-led brands and independent innovators we're inspired by.
Whether through immersive IRL pop-ups or curated partnerships on DCYPHER.com, we're on a mission to help you discover brands doing something different - and doing it brilliantly.
Every brand here has been curated for its innovation, quality, and independent spirit. Consider us your guide to beauty worth discovering.
THE BEAUTY CONCIERGE RETURNS
We're thrilled to announce we're taking The Beauty Concierge to Peter Jones John Lewis during Chelsea Flower Show. And we're bringing some of our favourite brands with us. No.98, RUM, REESON, Hildun, Raven James and a brand new name we can't wait to introduce you to, Keats.
And of course DCYPHER Beauty will be there with our innovative Custom Drops. If you've been curious about how they work, want to see your shade matched in person or just want to come and play, this is your moment.
- Location: Peter Jones, John Lewis, Sloane Square, London, SW1W 8EL
- Dates: 18th May - 4th June
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Sign up to get exclusive early access to events and masterclasses at The Beauty Concierge at Peter Jones.
MEET, REESON
Beauty expert Really Ree (Ree Lodge) created REESON to fill a gap: makeup that enhances rather than masks. Thoughtful textures, skin-loving ingredients, and a skin-first philosophy that improves how your complexion looks and feels, at any age.
SHOP REESON
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MEET, RUM
RUM started with a simple goal: make the perfect mascara. Three years of development later, founders Sam Chapman, Sali Hughes, and Jo Jones launched Wrap Party - a cult tubing mascara that lengthens and defines for long, smudge-free lashes that last all day (and night).
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