THE BEAUTY CONCIERGE
Welcome to The Beauty Concierge, powered by DCYPHER Beauty, where we bring you the best independent British and Irish beauty - handpicked by our founder, Ruth de Leo.
Ruth built DCYPHER on a belief that beauty should be personal, innovative and made with intention. The Beauty Concierge extends that vision, championing the founder-led brands and independent innovators we're inspired by.
Whether through immersive IRL pop-ups or curated partnerships on DCYPHER.com, we're on a mission to help you discover brands doing something different - and doing it brilliantly.
Every brand here has been curated for its innovation, quality, and independent spirit. Consider us your guide to beauty worth discovering.
MEET, REESON
Beauty expert Really Ree (Ree Lodge) created REESON to fill a gap: makeup that enhances rather than masks. Thoughtful textures, skin-loving ingredients, and a skin-first philosophy that improves how your complexion looks and feels, at any age.
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MEET, RUM
RUM started with a simple goal: make the perfect mascara. Three years of development later, founders Sam Chapman, Sali Hughes, and Jo Jones launched Wrap Party - a cult tubing mascara that lengthens and defines for long, smudge-free lashes that last all day (and night).
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