Radiant Custom Foundation

Radiance, reimagined. Not "how do we make skin shine," but "how do we make light behave the way healthy skin does.

Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, Custom Foundation Radiant has been refined through hundreds of iterations. The answer is a hydration complex that works to support the skin's own glow, helping skin look and feel genuinely comfortable and hydrated rather than just coated in shine. Layered with that is pearls, which reflect light to create luminosity that looks like it's coming from the skin itself, not sitting on top of it.

A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds.

Next, customise your coverage:

 

• Sheer: Light, breathable coverage that evens out tone while letting your skin show through
• Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish
• Full: High coverage, with a finish that still looks unmistakably like skin

 

Each level is calibrated through precise pigment adjustments. The formula never changes. Only your coverage does.

 

Each carefully curated ingredient earns its place, not just for the finish, but for what it does underneath. Pearls are dosed with precision to bend and reflect light without adding weight. A dual-action hydration complex works underneath the glow to support the appearance of plump, comfortable-looking skin. Pigments are treated to keep colour true throughout the day, so the glow never turns patchy or fades unevenly.

 

Every element of this formula is built to work as one, hydration, light reflection and hold, so radiance doesn't fade into shine by the afternoon and skin doesn't just look glowing, it looks healthier, fresher and more luminous. The result is a foundation that does exactly what it promises: looks lit from within, all day, every day. Luminous, lightweight and light that looks like it's coming from you.

Fragrance-free. Vegan. 30ml.

Every ingredient is carefully curated and included at an active level, meaning the concentration is high enough to deliver a real result on your skin.

Pearls: optimise light reflection for the appearance of genuine luminosity, without adding weight or tack
Hyaluronic Acid: helps draw moisture into the skin, creating a comfortable, hydrated-looking finish
Polyglutamic Acid: a high- and low-molecular-weight hydrator that works alongside Hyaluronic Acid to help support the appearance of long-lasting moisturisation
Glycerin: helps keep the complexion looking and feeling balanced
Inclusium (Alfalfa Seed Active): helps support the skin barrier and the appearance of smoother, more refined-looking skin over time
Natural Origin Treated Pigments: keeps colour true and even throughout the day, so the glow never turns patchy or fades unevenly
Advanced Film Formers: helps the formula settle into skin and stay put, supporting wear that holds through long days

See the full ingredients here:

Radiant Custom Foundation, Sheer Coverage Ingredients
Aqua (Water), Phenyl Trimethicone, Trimethylsiloxysilicate, Isododecane, Dimethicone, PEG-10 Dimethicone, Glycerin, Octyldodecanol, Isohexadecane, VP/Hexadecene Copolymer, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Synthetic Fluorphlogopite, Magnesium Sulfate, Titanium Dioxide, Phenoxyethanol, Polybutene, Stearoyl Glutamic Acid, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Pentylene Glycol, Sodium Chloride, Stearyl Methicone, Dimethicone Crosspolymer, Disteardimonium Hectorite, Ethylene/Propylene/Styrene Copolymer, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Propylene Carbonate, Medicago Sativa Extract, Dibutyl Lauroyl Glutamide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Ethylhexanoyl Glutamide, Polyglutamic Acid, Tin Oxide, Butylene/Ethylene/Styrene Copolymer, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Radiant Custom Foundation, Medium Coverage Ingredients
Aqua (Water), Phenyl Trimethicone, Trimethylsiloxysilicate, Isododecane, PEG-10 Dimethicone, Octyldodecanol, Dimethicone, Glycerin, Isohexadecane, VP/Hexadecene Copolymer, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Hydrogenated Polyisobutene, Synthetic Fluorphlogopite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Magnesium Sulfate, Polybutene, Stearoyl Glutamic Acid, Titanium Dioxide, Phenoxyethanol, Polyhydroxystearic Acid, Silica Dimethyl Silylate, Pentylene Glycol, Sodium Chloride, Stearyl Methicone, Disteardimonium Hectorite, Dimethicone Crosspolymer, Ethylene/Propylene/Styrene Copolymer, Propylene Carbonate, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, Polyglutamic Acid, Tin Oxide, Butylene/Ethylene/Styrene Copolymer, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Radiant Custom Foundation, Full Coverage Ingredients
Aqua (Water), Octyldodecanol, Phenyl Trimethicone, Isododecane, Trimethylsiloxysilicate, PEG-10 Dimethicone, Glycerin, Isohexadecane, VP/Hexadecene Copolymer, Dimethicone, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Hydrogenated Polyisobutene, Synthetic Fluorphlogopite, Polybutene, Stearoyl Glutamic Acid, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, Polyhydroxystearic Acid, Phenoxyethanol, Silica Dimethyl Silylate, Disteardimonium Hectorite, Pentylene Glycol, Sodium Chloride, Stearyl Methicone, Propylene Carbonate, Ethylene/Propylene/Styrene Copolymer, Dimethicone Crosspolymer, Hyaluronic Acid, Xanthan Gum, Ethylhexylglycerin, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, Polyglutamic Acid, Tin Oxide, Butylene/Ethylene/Styrene Copolymer, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

If your custom product doesn't perfectly match your skin tone, we'll remake it for free with our Shade Match Guarantee. You have 14 days from delivery to let us know - even if you've opened and used it.

Your routine, your rules. No single "right way" on how to apply Custom Foundation, just the way that works for you.

With a brush
Buff in small, circular motions using a dense brush such as our Foundation Brush.

With a sponge
Bounce a damp sponge across the skin rather than dragging it.

With fingertips
Warm a small amount between your fingers, then press (don't rub) into the skin