Matte Custom Foundation

A performance-first formula built to control oil, smooth texture and deliver a soft-focus, skin-like finish that genuinely lasts.

This isn't just a matte foundation. It's a better one. Lighter in feel, more natural in finish, built to perform on real skin, in real life. Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, it's been refined through hundreds of iterations. The result is a formula that doesn't ask you to choose between coverage, comfort and control. You get all three.

A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds.

Next, customise your coverage:

 

• Sheer: Light, breathable coverage that evens out tone while letting your skin show through
• Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish
• Full: High coverage, with a finish that still looks unmistakably like skin

 

Each level is calibrated through precise pigment adjustments. The formula never changes. Only your coverage does.

 

Enriched with a curated matrix of high-performance, skin-supporting ingredients, formulated at active levels for real results, immediately and over time. Every ingredient in this formula earns its place, not just for the finish, but for what it does underneath. Oil-absorbing minerals help keep shine down for hours. Light-diffusing powders blur texture on sight. Skin-supporting actives help to rebalance oil over time, rather than just masking it.

The finish is soft and matte. Never flat. Just skin that looks like yours, smoother, more balanced, more confident.

Fragrance-free. Vegan. 30ml.

Every ingredient is carefully curated and included at an active level, meaning the concentration is high enough to deliver a real result on your skin.

Kaolin: a naturally derived mineral that absorbs excess oil and mattifies without stripping the skin
Tripeptide Technology: helps rebalancing oil production over time and visibly reducing shine and the appearance of pores with continued use
Silica Powders: bend light to blur the appearance of uneven texture, creating a naturally soft-focus finish
Hyaluronic Acid: draws moisture into the skin for lasting, comfortable hydration without the shine
Glycerin: Keeps your complexion feeling balanced and comfortable
Inclusium (Alfalfa Seed Active): helps improve the skin barrier, improves smoothness and refines overall skin appearance with every wear
Advanced Film Formers:help the formula sit seamlessly on skin, supporting wear that holds through long days and oil-prone areas without touch-ups
Surface-Treated Pigments:coated for enhanced adhesion, keeping colour true, evenly distributed and resistant to fading throughout wear

See the full ingredients here:

Matte Custom Foundation, Sheer Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isohexadecane, Isododecane, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Kaolin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, PEG-10 Dimethicone, Silica, Polymethyl Methacrylate, Stearyl Methicone, Propanediol, Phenoxyethanol, Polysorbate 80, Stearoyl Glutamic Acid, Dimethicone Crosspolymer, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Pentylene Glycol, Dicaprylyl Carbonate, Ethylhexylglycerin, Hyaluronic Acid, Xanthan Gum, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tripeptide-85, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Matte Custom Foundation, Medium Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Isohexadecane, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Kaolin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, PEG-10 Dimethicone, Polymethyl Methacrylate, Silica, Stearyl Methicone, Propanediol, Phenoxyethanol, Stearoyl Glutamic Acid, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Polysorbate 80, Dicaprylyl Carbonate, Pentylene Glycol, Dimethicone Crosspolymer, Ethylhexylglycerin, Hyaluronic Acid, Xanthan Gum, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tripeptide-85, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

Matte Custom Foundation, Full Coverage Ingredients
Aqua (Water), Dimethicone, Trimethylsiloxysilicate, Isododecane, Isohexadecane, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Kaolin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, PEG-10 Dimethicone, Polymethyl Methacrylate, Stearoyl Glutamic Acid, Silica, Stearyl Methicone, Propanediol, Phenoxyethanol, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Dicaprylyl Carbonate, Pentylene Glycol, Ethylhexylglycerin, Hyaluronic Acid, Xanthan Gum, Medicago Sativa Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tripeptide-85, Tocopherol, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).

If your custom product doesn't perfectly match your skin tone, we'll remake it for free with our Shade Match Guarantee. You have 14 days from delivery to let us know - even if you've opened and used it.

Your routine, your rules. No single "right way" on how to apply Custom Foundation, just the way that works for you.

With a brush
Buff in small, circular motions using a dense brush such as our Foundation Brush.

With a sponge
Bounce a damp sponge across the skin rather than dragging it.

With fingertips
Warm a small amount between your fingers, then press (don't rub) into the skin