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THE BEAUTY CONCIERGE
Powered by DCYPHER Beauty
Welcome to The Beauty Concierge, powered by DCYPHER Beauty, where we bring you the best independent British and Irish beauty - handpicked by our founder, Ruth de Leo.
Ruth built DCYPHER on a belief that beauty should be personal, innovative and made with intention. The Beauty Concierge extends that vision, championing the founder-led brands and independent innovators we're inspired by.
Whether through immersive IRL pop-ups or curated partnerships on DCYPHER.com, we're on a mission to help you discover brands doing something different - and doing it brilliantly.
Every brand here has been curated for its innovation, quality, and independent spirit. Consider us your guide to beauty worth discovering.
THE BEAUTY CONCIERGE RETURNS
We're thrilled to announce we're taking The Beauty Concierge to Peter Jones John Lewis during Chelsea Flower Show. And we're bringing some of our favourite brands with us. No.98, RUM, REESON, Hildun, Raven James and a brand new name we can't wait to introduce you to, Keats.
And of course DCYPHER Beauty will be there with our innovative Custom Drops. If you've been curious about how they work, want to see your shade matched in person or just want to come and play, this is your moment.
- Location: Peter Jones, John Lewis, Sloane Square, London, SW1W 8EL
- Dates: 18th May - 4th June
Events
Personal Perfection: 1-1 Make Up Appointments
Experience The Beauty Concierge Powered by DCYPHER BEAUTY the VIP way. Book your exclusive one-to-one 60 minute appointment and skip the queue for a personalised consultation for you and a friend with our expert matchmakers.
- • Every Monday - Sunday, 11am - 4pm
- • The Beauty Concierge Powered by DCYPHER BEAUTY, Peter Jones Sloane Square, London
Your Perfect Match: 1-1 Appointments
Join DCYPHER Beauty founder for a private 30-min shade matching consultation, creating your very own personalised Custom Drops with Keats.
Join Ruth or one of the team for an exclusive half-hour consultation where they'll personally guide you through the Custom Drops matching experience. Learn about the technology behind DCYPHER, discuss your skin concerns and preferences, and watch as your bespoke formula is created in real-time, right before your eyes.
Your consultation price is fully redeemable against any DCYPHER Beauty purchase in-store on that day at The Complexion Concierge.
- • 18th May - 4th June - daily, every 30 mins from 10am - 6pm
- • Ground Floor, Peter Jones, Sloane Square, London SW1W 8EL
BE THE FIRST TO KNOW
Sign up to get exclusive early access to events and masterclasses at The Beauty Concierge at Peter Jones.
MEET, REESON
Beauty expert Really Ree (Ree Lodge) created REESON to fill a gap: makeup that enhances rather than masks. Thoughtful textures, skin-loving ingredients, and a skin-first philosophy that improves how your complexion looks and feels, at any age.
SHOP REESON
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MEET, RUM
RUM started with a simple goal: make the perfect mascara. Three years of development later, founders Sam Chapman, Sali Hughes, and Jo Jones launched Wrap Party - a cult tubing mascara that lengthens and defines for long, smudge-free lashes that last all day (and night).
Shop nowMEET, KEATS
KEATS is stripping skincare back to what actually works: efficacious ingredients, minimalist formulas, and no unnecessary jargon. This is high-performance skincare designed to deliver luxury-level results, without the luxury price tag.
SHOP KEATS
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MEET, no.98
No.98 is an architectural approach to beauty inspired by The Ghost House in Warwickshire. Each formula is built with intention and inspired by the demands fast-paced life, where every detail is considered and nothing is arbitrary.
Using science to drive innovation, there’s purpose to every product. They believe that beauty shouldn’t be fussy. Just hard-working, results driven, need-to-have products. Less effort, just smarter.
Founded by Lorna Andrews, Charlie Herman, Brendan Hegarty and Ryan Smith Gardner, they bring decades of beauty expertise, manufacturing and creative direction.
No.98 is beauty with depth, with edge, with feeling. A reflection of who you are, not who you’re told to be.
SHOP No.98