The Sam Edit

Curated by makeup legend Sam Chapman, this edit is all about creating the perfect base and maximum impact. Inside, you'll find three hero products that deliver a flawless, camera-ready finish every time, all with a 30% saving. What’s more, £1 from every order will go to Beauty Banks who we are proudly supporting in their mission to end hygiene poverty.

 

Luminous Light Primer
Your radiance-boosting essential. Infused with Polyglutamic Acid and light-reflecting pearls, it delivers a healthy, lit-from-within glow while keeping makeup in place. Ideal for normal to dry skin, it smooths and hydrates for a fresh, dewy base.

 

Custom Foundation
The world's first fully personalised foundation, made to match your exact skin tone with your chosen coverage and finish. Created by our Beauty AI technology that scans your skin and formulates your unique shade, this is foundation that's literally yours. Choose from sheer to full coverage and matte to radiant finish to create your perfect formula. The lightweight, buildable texture blends seamlessly and wears comfortably all day. Infused with skin-loving ingredients that care for your complexion while delivering flawless coverage. Your shade, your coverage, your finish.

 

RUM Tubing Mascara in Taxi Black
The cult mascara from British beauty brand RUM - founded by Sam - wraps each lash in a smudge-proof, flake-proof tube of pigment. The classic black delivers maximum definition and drama. Long-lasting, buildable, and removes effortlessly with warm water. No flaking, no smudging, just bold, beautiful lashes that last from morning to night.

This edit is professional-level perfection made easy.

Luminous Light Primer
Aqua/Water, Propanediol, Triethylhexanoin, Isoamyl Laurate, Glycerin, Polysorbate 80, Pentylene Glycol, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Benzyl Alcohol, Mica, Isohexadecane, Poloxamer 407, Ethylhexylglycerin, Caprylyl Glycol, 1,2-hexanediol, Parfum/Fragrance, Ppg-12/Smdi Copolymer, Polyglutamic Acid, Tocopheryl Acetate, Dehydroacetic Acid, Honokiol, Sorbitan Oleate, Tin Oxide, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Hydroxycitronellal, Alpha-isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Hexadecanolactone, Citrus Aurantium Peel Oil, Linalool. May Contain (+/-): Ci 77891/Titanium Dioxide, Ci 77491/Iron Oxides.

Custom Foundation - Natural (Full, Medium & Sheer Coverage)
Aqua, Dimethicone, Octyldodecanol, Isododecane, Trimethylsiloxysilicate, Glycerin, Dicaprylyl carbonate, Cyclopentasiloxane, Peg-7 methyl ether dimethicone, Polyglyceryl-3 diisostearate, Disteardimonium hectorite, Triethoxycaprylylsilane, Acrylates/Dimethicone copolymer, Propylene carbonate, Caesalpinia spinosa fruit extract, Sodium Hyaluronate,Talc, Silica dimethyl silylate, Sodium polyacrylate, DMDM hydantoin, Kappaphycus alvarezii extract, Citric Acid, Polyglyceryl-3 caprate, Sorbitan trioleate, Butylene glycol, Iodopropynyl butylcarbamate +/- CI 77891, CI77491, CI 77499, CI 77492

Custom Foundation - Matte (Full, Medium & Sheer Coverage)
Aqua, Isododecane, Octyldodecanol, Dimethicone, Trimethylsiloxysilicate, Dicaprylyl Carbonate, Glycerin, Peg-7 Dimethicone Ether, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Phenoxyethanol, Silica Dimethyl Silylate, Propylene Carbonate, Caesalpinia spinosa fruit extract, Sodium Polyacrylate, Sodium Hyaluronate, Tetra Sodium Glutamate Diacetate, Ethylhexylglycerin, Kappaphycus alvarezii extract, Citric Acid, Polyglyceryl-3 Caprate, Triethoxycaprylylsilane, Sorbitan Trioleate +/- CI77891, CI77491, CI77499,CI 77492

Custom Foundation - Radiant (Full, Medium & Sheer Coverage)
Aqua, Dimethicone, Octyldodecanol, Isododecane, Trimethylsiloxysilicate, Glycerin, Dicaprylyl carbonate, C12-15 alkyl benzoate, Cyclopentasiloxane, Peg-7 methyl ether dimethicone, Polyglyceryl-3 diisostearate, Disteardimonium hectorite, Triethoxycaprylylsilane, Acrylates/Dimethicone copolymer, Talc, Propylene carbonate, Cetyl dimethicone, Silica dimethyl silylate, Caesalpinia spinosa fruit extract, Sodium Hyaluronate, Sodium polyacrylate, DMDM hydantoin, Kappaphycus alvarezii extract, Citric Acid, Polyglyceryl-3 caprate, Sorbitan trioleate, Butylene glycol, Iodopropynyl butylcarbamate +/- CI 77891, CI77491, CI 77499, CI 77492, CI 77163

RUM Wrap Party Mascara (Taxi Black)
AQUA (WATER), ACRYLATES COPOLYMER, CI 77499 (IRON OXIDE), SYNTHETIC BEESWAX, GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA WAX), STEARIC ACID, PALMITIC ACID, POLYVINYL ALCOHOL, PROPYLENE GLYCOL, CANDELILLA CERA (EUPHORBIA CERIFERA WAX), PHENOXYETHANOL, AMINOMETHYL PROPANOL, POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER, ETHYLHEXYLGLYCERIN

If your match isn’t quite right when it arrives, we’ll adjust it – free of charge – until you’re happy. Still not satisfied? We’ll refund you. No fuss.

Start with your Luminous Light Primer to smooth and prep skin for flawless foundation application. Apply Custom Foundation using your preferred method - brush, sponge, or fingertips - building coverage where needed. Finish with RUM Tubing Mascara in Taxi Black, applying from root to tip and building layers for bold, defined lashes.