The Jo Edit

Curated by beauty insider Jo Jones, this edit is about effortless, natural-looking skin. Inside, you'll find three hero products chosen for their versatility and ease of use, with a 30% saving. What’s more, £1 from every order will go to Beauty Banks who we are proudly supporting in their mission to end hygiene poverty.

 

Custom Drops
Pure-pigment drops perfectly matched to your skin tone. Versatile and easy to use, these drops let you completely customise your coverage. Mix them with your favourite moisturiser to create a lightweight, bespoke tinted moisturiser, or use them to enhance your foundations coverage for a flawless, second-skin finish.

 

Custom Concealer
Expertly formulated to match your unique skin tone and preferences using our world-first AI-powered technology. Our Skin Tone Match Concealer seamlessly complements your skin tone. It has a lightweight, buildable formula that blends seamlessly for a flawless, second-skin finish. It is perfect for concealing blemishes, the innovative doe-foot applicator promises precision and natural-looking coverage. Enriched with Hyaluronic Acid to hydrate and plump, and Glycerin to lock in moisture for all-day hydration. 

 

RUM Tubing Mascara in Inkwell
The cult mascara from British beauty brand RUM - co-founded by Jo - wraps each lash in a smudge-proof, flake-proof tube of pigment. Inkwell, a sophisticated navy shade, adds subtle definition that complements every eye colour. Long-lasting, buildable, and removes effortlessly with warm water. No smudging, just perfectly defined lashes with a modern twist.

 

This edit is smart, adaptable beauty that works with your routine, not against it.

Custom Drops
Dimethicone, Isododecane, Octyldodecanol, Trimethylsiloxysilicate, Dicaprylyl carbonate, Cyclopentasiloxane, Peg-7 methyl ether dimethicone, Polyglyceryl-3 diisostearate, Disteardimonium hectorite, Acrylates/Dimethicone copolymer, Talc, Propylene carbonate, Triethoxycaprylylsilane, Silica dimethyl silylate, Sodium polyacrylate, Polyglyceryl-3 caprate, Sorbitan trioleate, Aqua +/- CI 77891, CI 77491, CI 77499, CI 77482

Custom Concealer
Aqua, Octyldodecanol, Trimethylsiloxysilicate, Isododecane, Dimethicone, Glycerin, Dicaprylyl Carbonate, Peg-7 Dimethicone Ether, Polyglyceryl-3 Diisostearate, Phenoxyethanol, Disteardimonium Hectorite, Silica Dimethyl Silylate, Sodium Polyacrylate, Caesalpinia spinosa fruit extract, Sodium Hyaluronate, Dicaprylyl Carbonate, Propylene Carbonate, Tetra Sodium Glutamate Diacetate, Ethylhexylglycerin, Kappaphycus alvarezii extract, Citric Acid,Polyglyceryl-3 Caprate, Triethoxycaprylylsilane, Sorbitan Trioleate +/- CI77891, CI77492, CI77491, CI77499

RUM Wrap Party Mascara (Inkwell)
AQUA (WATER), ACRYLATES COPOLYMER, SYNTHETIC BEESWAX, GLYCERYL STEARATE, CI 77007 (ULTRAMARINES), COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA , PALMITIC ACID, STEARIC ACID, POLYVINYL ALCOHOL, PROPYLENE GLYCOL, CANDELILLA CERA (EUPHORBIA CERIFERA WAX), SILICA, AMINOMETHYL PROPANOL, PHENOXYETHANOL, POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER CI 77492, CI 77499 (IRON OXIDES), KAOLIN, ETHYLHEXYLGLYCERIN.

If your match isn’t quite right when it arrives, we’ll adjust it – free of charge – until you’re happy. Still not satisfied? We’ll refund you. No fuss.

Start by adding Custom Drops mixed with moisturiser for a tinted base. Add Custom Concealer to perfect where needed, blending gently with your fingertips or the doe-foot applicator. Finish with RUM Tubing Mascara in Navy, applying from root to tip and building layers for subtle, sophisticated definition.